Meet menPsyche, a website all about empowering men through great content. They came to me in July 2022, with a Wix site and zero marketing or SEO mojo. But when I read their content and blogs, they were top-notch. Blogs were rare, and traffic was non-existent.
But guess what? Challenge accepted!
Fast forward to now, and menPsyche is soaring. From zero to hero, we made it happen in no time.
Ready to hear how? Let’s dive into this SEO case study and see how we turned menPsyche into the ultimate go-to resource for men, making it a true game-changer.
Progress and Impact Achieved
- In the vast landscape of men’s health, lifestyle, and relationship blogs, our journey began from scratch in September 2022 (August spent on building strong site architecture). Fast forward to March 2023, and the progress we’ve achieved for our modern men’s blog website is nothing short of remarkable.
- Our dedication to SEO has propelled the website’s domain rating from a humble 0 to an impressive 21 in just a short span of time. This newfound authority has translated into tangible success as we now dominate the first page of Google, with over 15 blogs and pages ranking high for carefully selected keywords.
- What truly sets us apart is the organic nature of our success. Some of our blogs now shine as featured snippets, gaining prominence and visibility beyond our expectations. Moreover, our resources has struck a chord with readers, amassing over thousands of social media shares across platforms including Reddit, Pinterest, etc.
- The impact of our SEO efforts has reached far beyond search engine rankings. Established players and respected brands now seek to collaborate with us, recognizing our website’s authority and industry influence.
- Even more humbling is the recognition we receive from our peers. Veteran bloggers, who have been in the game for much longer, mention us in their articles without any solicitation, proving that we have made a lasting impression in the blogosphere in just a year’s time.
Our initial emphasis, spanning a period of two months, was on devising the strategy, refurbishing the website, and outlining all aspects related to SEO. The execution of the SEO strategy was initiated in September.
The first step was to understand the website’s purpose and potential competitors, as the motto was to address men’s issues, which were not widely discussed. I analyzed the keywords and topics, as well as the competitors’ strategies. Initially, they were writing blogs without keywords or structure, so I introduced content ideas such as men’s product reviews, helpful resources, and directories of relevant links.
Given the content-heavy nature of the website, I decided to migrate it from Wix to WordPress, which is an ideal platform for blogs. We selected a theme and redesigned the site. As time passed, we decided to overhaul the site again, making it more structured and impressive.
The first task was to identify the relevant keywords that MenPsyche should rank for. I identified clusters of words that were repeatedly mentioned by the client, such as men’s health, help, guide and support. We aimed to provide content that would help men improve their health, lifestyle, and relationships, and provide resources and directories of helpful links. I conducted keyword research to identify long-tail and short-tail keywords that were directly related to the site’s purpose. I analyzed the monthly search volume, competition level, and existing articles ranking on those keywords. I reviewed the content of those articles and decided to create content that was 10 times better.
The next step was to assign the writing task to the client. I shared the reference articles with them, so they knew the standard they needed to surpass. The client writers produced long and valuable blog posts for the selected keywords. I conducted on-page SEO optimization of the blogs, ensuring the technical elements, meta descriptions, and header tags were optimized. Within 3-4 months, Menpsyche started ranking on Google for those keywords.
Obviously, it isn’t as easy as it may sound right now. A lot of other factors were taken care of; that are not easy to describe here.
1. Exponential Traffic Growth
MenPsyche’s website has witnessed an explosive surge in traffic, with monthly unique visitors soaring from a meager 50 to an astonishing 5,000 within 8 months of starting out. This remarkable increase has led to a significantly wider reach and amplified exposure for the valuable content and resources offered by menPsyche.
2. Dominating First-Page Rankings
Our dedicated efforts to enhance the website’s search engine performance have paid off handsomely. Over 15 key blogs and pages now proudly secure top positions on the first page of Google search results for targeted keywords. This has bolstered menPsyche’s authority and visibility within the competitive men’s health and lifestyle niche.
3. Impressive Domain Rating Growth
When we started, menPsyche had a modest domain rating of 0. Through strategic SEO tactics, we have successfully elevated it to an impressive domain rating of 23. Well, this is not a great no. overall, but it is if it has been achieved within such a shorter span of 6 months. which is quite incredible!
This growth has contributed to higher search engine rankings and, consequently, increased organic traffic.
4. Featured Snippets and Social Media Buzz
Some of menPsyche’s blogs have risen to the top as featured snippets in Google search results. This coveted position has brought unparalleled visibility, driving even more traffic and engagement. Additionally, our content has resonated deeply with readers, resulting in over 300 social media shares across various platforms, expanding menPsyche’s influence organically.
5. Receives numerous paid collaboration pitches
The impact of our SEO efforts extends beyond just search engine rankings. Established players and respected brands in the industry have taken notice of menPsyche’s growth and authority. As a result, the website now receives numerous paid collaboration pitches, positioning them as a trusted and sought-after partner in the men’s well-being space.
6. Recognition from Peers
Within a year, menPsyche has managed to garner non-paid mentions in the articles of veteran bloggers and influencers. Their peers have voluntarily recognized menPsyche as a valuable resource, solidifying the website’s reputation as an authoritative voice in men’s health, lifestyle, and relationship topics.
What client has to say
In summary, the success of Menpsyche’s SEO strategy is due to a combination of factors. We started with a thorough understanding of the client’s website and goals. We conducted in-depth keyword research, analyzed the competition, and assigned content writing tasks to the client. The on-page SEO optimization of the blogs ensured that they were technically sound, and the off-page strategy, such as sharing content, helped to increase engagement and brand awareness.
In conclusion, the Menpsyche case study highlights the importance of understanding the client’s needs and goals, conducting thorough research, and implementing a sound SEO strategy. By doing so, we were able to help the client increase traffic, engagement, and brand awareness within a short period.
Need results like this for your website? Feel free to reach out.